Why Responsive Web Design is Indispensable for your Business ?

Responsive design has now assumed such importance in business that it has become indispensable. Any website today has to be responsive not only to attract the customer but also to compete with the rest in its category. The main reason why responsive design has grown is because of the increase in the use of mobile by young and old alike. In this article, we look at what other benefits are driving businesses towards responsive web design.

1. Better User Experience

Customers today access pages from different devices. This means that your web page should be highly adaptable so that the customer finds it convenient to use it the way he or she wants to irrespective of the device. Responsive websites fit the bill here as they have more call-to-action buttons with customized scrolls enabled for faster and better viewing.

2. Single URL

Your website can no more have one URL for your desktop and another for your mobile site. Responsive web design works with a single URL. The content, images and video on your mobile and desktop will be the same, just that the whole of your website now adapts to the device that you’re using. This also means that you need to upload your content just once, and it gets automatically updated on all the channels.

3. Target Multiple Channels

With a responsive web design, you get to target multiple channels. Across different markets, you can target customers with not two or three, but a single website. This is a unique advantage that you get with a responsive website as it is mobile-friendly and multi-device compatible.

With a responsive website, you also get much higher revenues than you would normally get with a website that is not responsive. This obviously means responsive websites have higher conversion rates and in turn, attract more customers. Now this also means you get noticed by search engines and are ranked higher. So multiple channels -> more visibility -> greater conversion -> higher revenue!

The 5 Key Indicators of a Quality Web Page

Today, the visitors of your website do not look for lengthy write-ups about any topic or product, however important it may be. They come looking for quality content. Now, the question that arises is, What do you call a quality content? Quality content is original, purposeful, and correctly optimized information that people and search engines are driven to read, view and share. This article looks at some of the elements that your website should have to be the best.

1. Context and Relevance

The era of keyword monopoly is over. Google is moving towards analyzing topics and context, not just keywords. Today, the search engine understands the meaning of the words and how they are related to each other.

Also, according to Search metrics, Google’s algorithm recognizes high quality, relevant content and rewards it with higher rankings. So, your focus should be on developing content for users, not search engines.

2. Responsive Design with Images and Video

Study after study has found that users prefer blog posts with images and videos and find them more engaging. This results in web pages with more images ranking better. In fact, web pages that rank at the top have an average of 7 images.

3. Length of the Content

It has been found that top ranking sites have around 900 words of content per page. For a blog, the content shouldn’t be too short either. An ideal blog post length from a reader’s perspective is between 1500-1600 words long. So, focus on developing a longer content.

4. Readability

Readability is the ease with which your text can be read and understood. The key here is to use shorter sentences, paragraphs and active verb forms. Remove all clutter, unnecessary words and limit the use of adverbs/adjectives.

To judge the readability of your text, you can use the Flesh reading ease formula.

5. Expertise

Google quality guidelines state that high quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. Here, it is important to note that the expertise of the author is a critical factor for any content to be considered high quality.

You definitely don't expect people to spend their time reading content that they already know, right? People want to read posts from experts who can dig into a topic and explain it in a way that they can easily understand.