The 5 Key Indicators of a Quality Web Page

Today, the visitors of your website do not look for lengthy write-ups about any topic or product, however important it may be. They come looking for quality content. Now, the question that arises is, What do you call a quality content? Quality content is original, purposeful, and correctly optimized information that people and search engines are driven to read, view and share. This article looks at some of the elements that your website should have to be the best.

1. Context and Relevance

The era of keyword monopoly is over. Google is moving towards analyzing topics and context, not just keywords. Today, the search engine understands the meaning of the words and how they are related to each other.

Also, according to Search metrics, Google’s algorithm recognizes high quality, relevant content and rewards it with higher rankings. So, your focus should be on developing content for users, not search engines.

2. Responsive Design with Images and Video

Study after study has found that users prefer blog posts with images and videos and find them more engaging. This results in web pages with more images ranking better. In fact, web pages that rank at the top have an average of 7 images.

3. Length of the Content

It has been found that top ranking sites have around 900 words of content per page. For a blog, the content shouldn’t be too short either. An ideal blog post length from a reader’s perspective is between 1500-1600 words long. So, focus on developing a longer content.

4. Readability

Readability is the ease with which your text can be read and understood. The key here is to use shorter sentences, paragraphs and active verb forms. Remove all clutter, unnecessary words and limit the use of adverbs/adjectives.

To judge the readability of your text, you can use the Flesh reading ease formula.

5. Expertise

Google quality guidelines state that high quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. Here, it is important to note that the expertise of the author is a critical factor for any content to be considered high quality.

You definitely don't expect people to spend their time reading content that they already know, right? People want to read posts from experts who can dig into a topic and explain it in a way that they can easily understand.