So important has Responsive design
become today that the demand for responsive designers has surged. Any
website today has to be responsive not only to attract the customer
but also to compete with the rest in its category. The main reason
why responsive design has grown is because of the increase in the use
of mobile by young and old alike. In this article, we look at what
other benefits are driving businesses towards responsive web design.
1. Better User Experience
Customers today access pages from
different devices. This means that your web page should be highly
adaptable so that the customer finds it convenient to use it the way
he or she wants to irrespective of the device. Responsive websites
fit the bill here as they have more call-to-action buttons with
customized scrolls enabled for faster and better viewing.
2. Single URL
Your website can no more have one URL
for your desktop and another for your mobile site. Responsive
3. Target Multiple Channels
With a responsive web design, you get
to target multiple channels. Across different markets, you can target
customers with not two or three, but a single website. This is a
unique advantage that you get with a responsive website as it is
mobile-friendly and multi-device compatible.
With a responsive website, you also get
much higher revenues than you would normally get with a website that
is not responsive. This obviously means responsive websites have
higher conversion rates and in turn, attract more customers. Now this
also means you get noticed by search engines and are ranked higher.