The importance of a website to your
company’s presence and brand appeal cannot be overstated. It would
be apt to describe the website as the online face of your
organization, albeit one that builds your brand name a thousand times
more effectively than any advertising strategy, when done properly.
User Experience Matters
What experience the users get when they
use your application determines the image that they will have of your
company. This is why it is important to do something that creates an
instant chord or an impact with the user, without hurting about the
user’s common sense of course. This means that you’ve got to be
as
Getting the Basics Right
Having a good web design is all about
getting the basics right. And by basics here we mean
- Uncluttered front-page
- Neat layout
- Brevity in content and
- Clear and unobtrusive icons
Sometimes, the smaller things matter a
great deal in web design. When you don't give them the attention they
deserve, they can break the much valued customer-relationship which
is the bedrock of your business. And concise content, neat layout and
proper icons in their place, all fall under these basics that are so
essential to ensuring customer ‘non-dissatisfaction’!
Is your web Design Self-Explanatory
Your site design and navigation should
be intuitive. In other words, the user should not be in a dilemma as
to what to choose or do. If the user automatically doesn't know where
to go from point A to B, then that means your site is not structured
properly.
This also holds true for content. It
has to be absolutely clear as to what it implies. Make sure there are
0 question marks for the user.
Embrace White Spaces and Test as often
as Possible!
White spaces are great for the eye. A
neat visual experience is what you should aim at and white spaces
serve this purpose like no other. When you have sufficient white
space on your web page, the user is in a much better position to
receive the information that is on the screen. It also reduces the
cognitive load on the visitor.
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