The Necessity of a Responsive UI

So important has Responsive design become today that the demand for responsive designers has surged. Any website today has to be responsive not only to attract the customer but also to compete with the rest in its category. The main reason why responsive design has grown is because of the increase in the use of mobile by young and old alike. In this article, we look at what other benefits are driving businesses towards responsive web design.

1. Better User Experience

Customers today access pages from different devices. This means that your web page should be highly adaptable so that the customer finds it convenient to use it the way he or she wants to irrespective of the device. Responsive websites fit the bill here as they have more call-to-action buttons with customized scrolls enabled for faster and better viewing.

2. Single URL

Your website can no more have one URL for your desktop and another for your mobile site. Responsive

web design works with a single URL. The content, images and video on your mobile and desktop will be the same, just that the whole of your website now adapts to the device that you’re using. This also means that you need to upload your content just once, and it gets automatically updated on all the channels.

3. Target Multiple Channels

With a responsive web design, you get to target multiple channels. Across different markets, you can target customers with not two or three, but a single website. This is a unique advantage that you get with a responsive website as it is mobile-friendly and multi-device compatible.

With a responsive website, you also get much higher revenues than you would normally get with a website that is not responsive. This obviously means responsive websites have higher conversion rates and in turn, attract more customers. Now this also means you get noticed by search engines and are ranked higher.

How you can Ensure the Best UX for your Mobile Website

Any business that wants to increase its sales or meet its ambitious sales targets looks at capitalising on the mobile market today. This has only increased with the surge in mobile usage across Asia and the developing economies. But not all websites that are released taste success. Even those that see increased customer traffic in the beginning are not able to maintain their numbers consistently.

The Way Out?

So, how does one beat the insane levels of competition that exists in the mobile website market, be it Android or iOS? This can be ensured only by focussing on developing the website that offers a wholesome experience. This is possible only if your website offers something noticeably different in terms of design, functionality and user experience.

So How do you Ensure a Better Experience?

Only websites that offer something radically different on terms of user experience can expect to gain traction in the market. So, how does one ensure a better user experience? A better UX and responsive design are closely intertwined.

When you ensure a responsive design for your mobile website, you’re automatically creating an experience that adapts itself according to the resolution and size of the device that the customer is using. Without a responsive grid, this would not be possible.

Tools and Developers Matters

To build a mobile website that is truly responsive and guarantees your users a better user experience, you need to focus on building your website with the right tools available in the market. For this, you need to make a thorough study of the UI design tools to build a mobile website.

The second thing is about the choice of your developer. Only a developer who has expertise and experience in building mobile websites across platforms can give you a user experience that is on par with or better than the best in the business.

What we’ve seen is but a small part of ensuring a neat UI/UX for your mobile website. For more, watch this space!