The Necessity of a Responsive UI

So important has Responsive design become today that the demand for responsive designers has surged. Any website today has to be responsive not only to attract the customer but also to compete with the rest in its category. The main reason why responsive design has grown is because of the increase in the use of mobile by young and old alike. In this article, we look at what other benefits are driving businesses towards responsive web design.

1. Better User Experience

Customers today access pages from different devices. This means that your web page should be highly adaptable so that the customer finds it convenient to use it the way he or she wants to irrespective of the device. Responsive websites fit the bill here as they have more call-to-action buttons with customized scrolls enabled for faster and better viewing.

2. Single URL

Your website can no more have one URL for your desktop and another for your mobile site. Responsive

web design works with a single URL. The content, images and video on your mobile and desktop will be the same, just that the whole of your website now adapts to the device that you’re using. This also means that you need to upload your content just once, and it gets automatically updated on all the channels.

3. Target Multiple Channels

With a responsive web design, you get to target multiple channels. Across different markets, you can target customers with not two or three, but a single website. This is a unique advantage that you get with a responsive website as it is mobile-friendly and multi-device compatible.

With a responsive website, you also get much higher revenues than you would normally get with a website that is not responsive. This obviously means responsive websites have higher conversion rates and in turn, attract more customers. Now this also means you get noticed by search engines and are ranked higher.