How you can Ensure the Best UX for your Mobile Website

Any business that wants to increase its sales or meet its ambitious sales targets looks at capitalising on the mobile market today. This has only increased with the surge in mobile usage across Asia and the developing economies. But not all websites that are released taste success. Even those that see increased customer traffic in the beginning are not able to maintain their numbers consistently.

The Way Out?

So, how does one beat the insane levels of competition that exists in the mobile website market, be it Android or iOS? This can be ensured only by focussing on developing the website that offers a wholesome experience. This is possible only if your website offers something noticeably different in terms of design, functionality and user experience.

So How do you Ensure a Better Experience?

Only websites that offer something radically different on terms of user experience can expect to gain traction in the market. So, how does one ensure a better user experience? A better UX and responsive design are closely intertwined.

When you ensure a responsive design for your mobile website, you’re automatically creating an experience that adapts itself according to the resolution and size of the device that the customer is using. Without a responsive grid, this would not be possible.

Tools and Developers Matters

To build a mobile website that is truly responsive and guarantees your users a better user experience, you need to focus on building your website with the right tools available in the market. For this, you need to make a thorough study of the UI design tools to build a mobile website.

The second thing is about the choice of your developer. Only a developer who has expertise and experience in building mobile websites across platforms can give you a user experience that is on par with or better than the best in the business.

What we’ve seen is but a small part of ensuring a neat UI/UX for your mobile website. For more, watch this space!

The Elements that make a Great Web Design Culture

The importance of a website to your company’s presence and brand appeal cannot be overstated. It would be apt to describe the website as the online face of your organization, albeit one that builds your brand name a thousand times more effectively than any advertising strategy, when done properly.

User Experience Matters

What experience the users get when they use your application determines the image that they will have of your company. This is why it is important to do something that creates an instant chord or an impact with the user, without hurting about the user’s common sense of course. This means that you’ve got to be as

responsive as possible, because only responsive design provides you with the environment that gives wings to your creativity.

Getting the Basics Right

Having a good web design is all about getting the basics right. And by basics here we mean

• Uncluttered front-page
• Neat layout
• Brevity in content and
• Clear and unobtrusive icons

Sometimes, the smaller things matter a great deal in web design. When you don't give them the attention they deserve, they can break the much valued customer-relationship which is the bedrock of your business. And concise content, neat layout and proper icons in their place, all fall under these basics that are so essential to ensuring customer ‘non-dissatisfaction’!

Is your web Design Self-Explanatory

Your site design and navigation should be intuitive. In other words, the user should not be in a dilemma as to what to choose or do. If the user automatically doesn't know where to go from point A to B, then that means your site is not structured properly.

This also holds true for content. It has to be absolutely clear as to what it implies. Make sure there are 0 question marks for the user.

Embrace White Spaces and Test as often as Possible!

White spaces are great for the eye. A neat visual experience is what you should aim at and white spaces serve this purpose like no other. When you have sufficient white space on your web page, the user is in a much better position to receive the information that is on the screen. It also reduces the cognitive load on the visitor.

Why it’s Time you Chose the Magento Store Manager

When you want to choose an ecommerce store you always want to go for the one that guarantees you ease of use, responsiveness and security. Ease of use is emphasised because that is on top of the mind of every user when he uses a particular app. Magento guarantees this to you but you need to have a complete understanding of all its functionalities coupled with solid programming skills. (if you’re developing the application yourself)

Magento does have a lot of extensions that simplify the job for you but can you pay for all of them? This is obviously doesn't seem a very sensible option. So what’s the way out? Magento store manager, of course.

The Store Manager

Magento store manager is a windows-based software that makes administration of your online store very

easy. What the Magento store manager does is, it simplifies a lot of the tasks that you find difficult. Whether it is handling your items, organising them in a single category, adding and editing product attributes, or order management, Magento store manager does the job in seconds.

What’s the Advantage?

The real benefit with the store manager is that it doesn't require you to have any knowledge of programming whatsoever. Just a basic knowledge of computers would do. The installation being quick and easy, all you need to do is to buy the license.

Order Management in the Store Manager

With the product and category management sections, you can create, change and delete products and categories (through which you can modify existing labels and create new ones).This, along with customer management helps you get all the details of a customer in one spot.

But where the store manager scores really high is on the order management front. It lets you arrange all

orders, by date or by the customer name or by the category of goods that were bought, and export them neatly to a .CSV file. You can also filter the orders by any attribute or time period and the store manager would give you a neat excel report.

With the store manager, you get a device that truly takes Magento to the uninitiated, stripping Magento of all its complexity and giving businesses and customers just what they need. Not only do you save time and energy in the process, you also enjoy the whole process of building a fully customized ecommerce website!

Why Responsive Web Design is Indispensable for your Business ?

Responsive design has now assumed such importance in business that it has become indispensable. Any website today has to be responsive not only to attract the customer but also to compete with the rest in its category. The main reason why responsive design has grown is because of the increase in the use of mobile by young and old alike. In this article, we look at what other benefits are driving businesses towards responsive web design.

1. Better User Experience

Customers today access pages from different devices. This means that your web page should be highly adaptable so that the customer finds it convenient to use it the way he or she wants to irrespective of the device. Responsive websites fit the bill here as they have more call-to-action buttons with customized scrolls enabled for faster and better viewing.

2. Single URL

Your website can no more have one URL for your desktop and another for your mobile site. Responsive web design works with a single URL. The content, images and video on your mobile and desktop will be the same, just that the whole of your website now adapts to the device that you’re using. This also means that you need to upload your content just once, and it gets automatically updated on all the channels.

3. Target Multiple Channels

With a responsive web design, you get to target multiple channels. Across different markets, you can target customers with not two or three, but a single website. This is a unique advantage that you get with a responsive website as it is mobile-friendly and multi-device compatible.

With a responsive website, you also get much higher revenues than you would normally get with a website that is not responsive. This obviously means responsive websites have higher conversion rates and in turn, attract more customers. Now this also means you get noticed by search engines and are ranked higher. So multiple channels -> more visibility -> greater conversion -> higher revenue!