What You Should Know to Build Traffic for Your Website

Before you start a website, there are a few things you should ask yourself. This is because there are too many websites out there that cater to the same audience and it is of no use if your website simply repeats what the others have done in the same way.

Analyse the traffic potential

Firstly, you should know if your website has traffic potential. Use a keyword tool to check the monthly

search volume. Search multiple niche keywords and know that a low search volume often indicates a low traffic potential.

It is also important for you to know if your venture is profitable. Are people buying products and services? And can your product or service fit in the demographic?

Evaluate competition

Search keywords in your niche to see who and what is ranking. Pay attention to the URL structure. Short descriptive URLs help users know what to expect from the page and search engine too, understand ‘what the page is about’ better.

To evaluate your competition, use a backlink checking tool to get a closer look at the links to the competition. Some of the good tools here are Opensite explorer, Ahrefs and majestic SEO.

Selecting your domain

Is it brandable?

Your domain is an important tool for generating marketing buzz. Build domains around popular words with mass appeal.

Domain Bot: Enter a word or phrase and it will find available domains.

Domain hacks: Get creative suggestions to help you find a domain name.

Brandable domains help with word-to-mouth marketing. Finally, make sure your domain name is short and memorable.

Focus on Content

Content is an asset that provides value to your customers and make you money. Is your content helping your audience solve a problem or fill a need? If visitors don't find the content useful, they won’t do anything with it.

Your content also has to be timely. Guiding your audience through new market developments helps increase your popularity. Use Google trends to find hot topics to develop your content around.

Social presence

First of all, do you have a social media presence? A feedback page and a twitter account for your website is a must. Join other networks you know your target audience is involved with. Build an active fan base by asking readers to like or follow you to continue reading your content.

Make your content easy to share. Place share buttons on every piece of content on your site. Place buttons above the fold so people don't have to scroll to get to them.