What You Should Know to Build Traffic for Your Website

Before you start a website, there are a few things you should ask yourself. This is because there are too many websites out there that cater to the same audience and it is of no use if your website simply repeats what the others have done in the same way.

Analyse the traffic potential

Firstly, you should know if your website has traffic potential. Use a keyword tool to check the monthly

search volume. Search multiple niche keywords and know that a low search volume often indicates a low traffic potential.

It is also important for you to know if your venture is profitable. Are people buying products and services? And can your product or service fit in the demographic?

Evaluate competition

Search keywords in your niche to see who and what is ranking. Pay attention to the URL structure. Short descriptive URLs help users know what to expect from the page and search engine too, understand ‘what the page is about’ better.

To evaluate your competition, use a backlink checking tool to get a closer look at the links to the competition. Some of the good tools here are Opensite explorer, Ahrefs and majestic SEO.

Selecting your domain

Is it brandable?

Your domain is an important tool for generating marketing buzz. Build domains around popular words with mass appeal.

Domain Bot: Enter a word or phrase and it will find available domains.

Domain hacks: Get creative suggestions to help you find a domain name.

Brandable domains help with word-to-mouth marketing. Finally, make sure your domain name is short and memorable.

Focus on Content

Content is an asset that provides value to your customers and make you money. Is your content helping your audience solve a problem or fill a need? If visitors don't find the content useful, they won’t do anything with it.

Your content also has to be timely. Guiding your audience through new market developments helps increase your popularity. Use Google trends to find hot topics to develop your content around.

Social presence

First of all, do you have a social media presence? A feedback page and a twitter account for your website is a must. Join other networks you know your target audience is involved with. Build an active fan base by asking readers to like or follow you to continue reading your content.

Make your content easy to share. Place share buttons on every piece of content on your site. Place buttons above the fold so people don't have to scroll to get to them.

Creating a Mobile-Friendly Website

Today, it is not enough to just have a website. Gone are the days when just having a website would guarantee you visitors and inquiries to your office about your products. Today, there are roughly 30 million pages being indeed by Google every day. So you need to compete with a million other websites for eyeballs and critical user attention. And where are the users doing all of their browsing and chatting now?

It’s invariably on the mobile. The mobile is not just a means of communicating with someone any more. It is your window to the world. In this scenario how do you ensure that the website that you’ve built for your business, is tailored for the mobile?

The primers

1. Firstly, you need to stick with the basic HTML tags, images and tables. This will go a long way in ensuring that your testing is hassle free and smooth.

2. Keeping your layout small can help a lot when you design for mobile websites. This not only gives you a better view of your design on mobile, but also avoids clutter.

3. Focus on graphics because you’re most likely to go wrong there. Now for graphics:

Graphics

Graphics on desktops are not the same as graphics on mobile devices. Mobile browsers invariably have lower resolutions than a personal computer. Devices generally resize the images that fit the screen, making your images look rather ugly.

Content

This is the most important part of your website. Your website is only as good as the content it carries in it. The content should neither be bulky nor incoherent. It has to be crisp, clear and polite. Give precedence to clarity and try to cut down on length wherever possible.

What we’ve seen are just some of the many points which go to making your website perfectly adaptable for the mobile web. For more, watch this space.